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Why do many corporate startups fail in their validation journey? (and how to change that)

by Rebecca Baranow • May 11, 2022

TLDR: Use this technique for validating your corporate startup and you will be successful in your activity (one of the top success factor based on learnings from 40+ corporates 😉)


Big news: We expand our leadership team to revolutionize corporate venture building

by Rebecca Baranow • May 4, 2022

We have been shaping the corporate venture building landscape since 2013 with leading corporates. Now, it’s time to take our growth to the next level.

The long-term partners Max Ditzel and Stefan Peintner will join forces and lead WhatAVenture to the new era of corporate venture building as the new CEOs. Our previous managing directors and experienced serial entrepreneurs Stefan Perkmann Berger and Philippe Thiltges will now focus even more on building new joint ventures with our clients.


Life as a communication manager at WhatAVenture

Life as a Communication Manager at WhatAVenture

by Petra Paraschiv • April 5, 2022
Life as a Communication Manager at WhatAVenture “Hi, Karyna here, Communication Manager at WhatAVenture. I'm with the company since 2019, and I'm happy to give you a little insight into our day-to-day work life.“ Wondering what it means to work at WhatAVenture as a Marketing and Communications expert and how does a normal day looks [...]

Life as an Innovation Intern at WhatAVenture

by Petra Paraschiv • November 23, 2021
Life as an Innovation Intern at WhatAVenture “Hi, I am Maxi, Innovation Manager at WhatAVenture and currently also working at Wood_Space as an assistant to the CEO. I started working at WhatAVenture in 2020 as an Innovation Intern. I am fascinated by new trends and ideas and am excited to give you a little insight [...]

Was Corporate Startups erfolgreich macht

WhatAVenture-Studie: Was Corporate Startups erfolgreich macht

by Petra Paraschiv • August 12, 2021

Für seine erste Corporate Startups-Studie hat WhatAventure 40 Firmen im DACH-Raum befragt. Managing Partner Philippe Thiltges liefert im brutkasten-Interview erste Details.


Key Three Factors To Successful Corporate Innovation – 1

Three key factors to successful corporate innovation

by Petra Paraschiv • March 26, 2021

Authors: In the past months, we have talked to multiple innovation managers from various corporates to collect and analyze their challenges and learnings in our corporate innovation study. We are now ready to share some of the coolest insights with you. Here are four key factors for successful corporate innovation. 1. Setting clear expectations and […]


The difference between Venture Capital and Corporate Venture Capital

by veljko • February 17, 2021

Authors: “Corporate investing is dumb. I think corporations should buy companies. Investing in companies makes no sense.” This quote from Fred Wilson, an American businessman, and investor, is by now notoriously famous. It demonstrates the great skepticism by corporates concerning minority investments.  Throughout the last years, Corporate Venturing and Venture Capital have gained popularity throughout […]


Four reasons why corporate startups fail

Four reasons why corporate startups fail (and how yours can be succesful)

by Petra Paraschiv • December 15, 2020
Four reasons why corporate startups fail (and how yours can be successful) Having a great idea is the first step to startup success, but that alone won’t ensure its success. Especially in the case of corporate startups and intrapreneurship teams, there is a set of specific challenges that make the success of their idea even [...]

How to turn cold leads into hot sales for your corporate startup

How to turn cold leads into hot sales for your (corporate) startup

by Petra Paraschiv • November 2, 2020
How to turn cold calls into hot sales for your (corporate) startup A guideline on how to make your cold calls successful and get your first paying customers. Discover our tips and tricks on sales conversation strategy, practical phrases, and how to feel more comfortable while cold calling. (BONUS: download two scripts that you can [...]

Life as an innovation manager

Life as an Innovation Manager at WhatAVenture

by Petra Paraschiv • July 21, 2020
Life as an Innovation Manager at WhatAVenture “Hi, I am Johanna, Head of Knowledge Innovation Lab at WhatAVenture. I have been with WhatAVenture since 2018, and I am excited to give you a little insight into the job of an Innovation Manager.“ Ever wondered what it means to work at WhatAVenture? Check out our interview [...]