Blog

Why do many corporate startups fail in their validation journey? (and how to change that)
TLDR: Use this technique for validating your corporate startup and you will be successful in your activity (one of the top success factor based on learnings from 40+ corporates 😉)

Big news: We expand our leadership team to revolutionize corporate venture building
We have been shaping the corporate venture building landscape since 2013 with leading corporates. Now, it’s time to take our growth to the next level.
The long-term partners Max Ditzel and Stefan Peintner will join forces and lead WhatAVenture to the new era of corporate venture building as the new CEOs. Our previous managing directors and experienced serial entrepreneurs Stefan Perkmann Berger and Philippe Thiltges will now focus even more on building new joint ventures with our clients.

Life as a Communication Manager at WhatAVenture
Life as a Communication Manager at WhatAVenture “Hi, Karyna here, Communication Manager at WhatAVenture. I'm with the company since 2019, and I'm happy to give you a little insight into our day-to-day work life.“ Wondering what it means to work at WhatAVenture as a Marketing and Communications expert and how does a normal day looks [...]
Life as an Innovation Intern at WhatAVenture
Life as an Innovation Intern at WhatAVenture “Hi, I am Maxi, Innovation Manager at WhatAVenture and currently also working at Wood_Space as an assistant to the CEO. I started working at WhatAVenture in 2020 as an Innovation Intern. I am fascinated by new trends and ideas and am excited to give you a little insight [...]
WhatAVenture-Studie: Was Corporate Startups erfolgreich macht
Für seine erste Corporate Startups-Studie hat WhatAventure 40 Firmen im DACH-Raum befragt. Managing Partner Philippe Thiltges liefert im brutkasten-Interview erste Details.

Three key factors to successful corporate innovation
Authors: In the past months, we have talked to multiple innovation managers from various corporates to collect and analyze their challenges and learnings in our corporate innovation study. We are now ready to share some of the coolest insights with you. Here are four key factors for successful corporate innovation. 1. Setting clear expectations and […]

The difference between Venture Capital and Corporate Venture Capital
Authors: “Corporate investing is dumb. I think corporations should buy companies. Investing in companies makes no sense.” This quote from Fred Wilson, an American businessman, and investor, is by now notoriously famous. It demonstrates the great skepticism by corporates concerning minority investments. Throughout the last years, Corporate Venturing and Venture Capital have gained popularity throughout […]

Four reasons why corporate startups fail (and how yours can be succesful)
Four reasons why corporate startups fail (and how yours can be successful) Having a great idea is the first step to startup success, but that alone won’t ensure its success. Especially in the case of corporate startups and intrapreneurship teams, there is a set of specific challenges that make the success of their idea even [...]
How to turn cold leads into hot sales for your (corporate) startup
How to turn cold calls into hot sales for your (corporate) startup A guideline on how to make your cold calls successful and get your first paying customers. Discover our tips and tricks on sales conversation strategy, practical phrases, and how to feel more comfortable while cold calling. (BONUS: download two scripts that you can [...]