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Step 1 Understand Your Customer

Step 1: Understand Your Customer – 6 Steps To Turn Your Business Idea Into Success

by Alexander • October 7, 2016

In our blog series “6 Steps To Turn Your Business Idea Into Success” we focus on how to avoid the mistakes of the others by validating them. The first big step is to understand your customer, because: no customer means no business.   Do you understand your customer in depth? Do you know where they come from, what they […]


How To Choose The Right Financing For Your Startup Image

How To Choose The Right Financing For Your Startup

by Alexander • September 13, 2016

Guest Post by Roman Rericha Roman Rericha is a partner at BTP and specializes in M&A transactions, financings, corporate and capital markets law. He is in charge of complex and cross-border M&A and private equity transactions, both on the vendor and customer sides, and advises national and international companies on reorganizations and financing. Their initiave BTP Nährboden supports startups […]


6 Steps To Success

6 Steps To Turn Your Business Idea Into Success – Intro

by Alexander • August 9, 2016

How to avoid the mistakes of the others by validating them. The beginning of every business idea is usually marked with super-excitement. You are convinced that your idea is the next big thing. And maybe it is, if you follow the next 6 steps and know how to validate your ideas. We developed this 6 […]


Key Insights from a b2b startup

Key Insights From A B2B Startup

by Alexander • July 31, 2016

Guest Post by Benjamin Schwarzler Benjamin is the founder CEO of Tablet Solutions., a startup in the area of industrial digitalization. We simplify and automate machinery and plant construction processes and develop mobile Apps which field engineers see essential for their work. Our clients are machinery and plants engineering companies, global leaders in their niche. […]


How to successfully collaborate with startups

5 Steps To Successfully Collaborate With Startups

by Stefan Perkmann Berger • June 28, 2016

The innovation potential does not stop at the boundaries of established corporates. Among the options of open innovation collaborating with startups developed to one of the main options. This became common understanding since startups like Uber, Airbnb and Facebook disrupted traditional markets. Open innovation has become a widely-accepted approach and we have seen many different […]


10 Business Models That Will Inspire You

by Alexander • June 27, 2016

Innovative business models are changing the world as we know it. Airbnb is the biggest accommodation provider worldwide without owning a single room, Uber is the biggest cab company without owning a single cab and Alibaba is the biggest retailer with no stock at all. All of them have come up with new business models […]


Trends 101 – Consumer Trends

by Alexander • October 14, 2016

Guest Post by Delia Dumitrescu Lead Innovation Architect @ TrendWatching Author of Trend Driven Innovation The moment you say ‘trends’ you step into a minefield of potential confusion. Are you talking about aging populations, the rise of China or the next breakout digital device? Or are you about to forecast next season’s hottest color? Somewhat unsurprisingly, consumer […]