Innovation Study: Corporate Entrepreneurship in the DACH region - WhatAVenture

Corporate Entrepreneurship
in the DACH region

Discover what makes innovation projects and corporate startups successful.

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Interviews with 40 corporates across various industries in the DACH region 

Wondering how fellow corporates are able to develop radical business ideas outside their core activities? Want to know how to make your intrapreneurship teams successful?

In our most recent innovation study, we interviewed more than 40 corporates across various industries in the DACH region who reveal details about their innovation projects you won’t find anywhere else.

The Only Corporate Innovation Study You Need

Today’s companies want to execute the big ideas of tomorrow. Nevertheless, when looking at radical ideas, only a few develop into successful and sustainable projects or companies.

We want to further analyze corporate entrepreneurship and the success factors and pitfalls of executing innovation projects – especially the ones with a more radical nature.

About the authors

Johanna Zauner

Manager, Head of Knowledge Lab

Johanna strongly believes that great business ideas need great execution and she loves to help innovation teams in doing that by giving them the right tools and guidance to bring their inspirational ideas to life.

Bernadette Zrenner


With her positive energy, Bernadette always strives to combine her psychology background with business acumen to help teams on their innovation journey in validating ideas and bringing them to success. With executing scouting projects, she also finds the best startups and new technologies to drive innovation in corporates.

Maximilian Rubner
Maximilan Rubner


Having worked for international corporates in the retail and construction industry, Max is supporting the team with additional industry know-how and an entrepreneurial mindset. Together with the team, he is providing the right tools and advice for our customers to turn ideas into successful innovations.

What we look at: 

  • Are corporates able to develop radical business ideas next to their core activities
  • What are the key success factors and biggest obstacles to successful intrapreneurship
  • What checkpoints are critical when setting the stage for your next innovation project
  • How can you support intrapreneurship teams on their innovation journey
  • What are the biggest challenges of scaling a corporate startup

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    Can’t get enough of innovation?

    Frequentis: innovation strategy for transparency

    Development of a framework for managing an innovation portfolio to provide transparency for ongoing innovation projects and initiatives

    Creation of an auditable and transparent innovation process, for a better coordination of innovation projects

    Evaluation of internal ideas and successful implementation of those ideas with the highest potential

    Shaping the future of logistics: Global intrapreneurship program

    3 years of development and continuous support of a global intrapreneurship program with the world’s leading logistics company

    60 teams evaluating and validating,  9 running projects, multiple projects in business lines & successful spin-offs

    We are WhatAVenture

    WhatAVenture is a worldwide operating innovation consulting firm. We guide new business ideas to success. The focus of our work is the combination of corporate power with startup agility. Our proven methods enable intrapreneurs to quickly validate and implement their business ideas. WhatAVenture serves both as a sparring partner for CEOs and innovation managers in creating an innovation culture, as well as an external team for the execution of new business ideas.

    Our client base ranges from energy suppliers, banks, automotive and transportation companies, to aid organizations and international universities.

    Karina Hornostai

    Do you want to be successful with innovation?


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