Learn how to innovate in a world where customer behavior can change overnight
The coronavirus has changed the lives of almost everyone. It has led to tremendous changes in customer behavior and the adaption rates of new technologies.
This is a threat to many established businesses but, at the same time, it creates countless new opportunities for innovation.
To close the knowledge gap, WhatAVenture has developed an approach that identifies the changes in customer behavior, customer expectations, and technology adaption curves that are relevant for every industry. You can use this insight to come up with new business models and business ideas.
We call this approach DOBDA: Discover – Orient – Believe – Dream – Act
About the author
Besides being Co-Founder and CEO of WhatAVenture, Philippe founded 3 more companies and supported the setup of numerous corporate spin-offs. During the last years, Philippe shaped the innovation landscape, especially in the DACH region. He supported more than 100 companies in developing and implementing sustainable innovation structures that create success with innovation.
What you will learn:
- How to identify innovation opportunities in these fast-changing times
- How to identify changes in customer behavior before these changes become visible in the market
- How to use Google Trends to identify the changing interest of your customers
- How to align your management team on expected future scenarios
- How to adapt your innovation strategy to the new environment
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We are WhatAVenture
WhatAVenture is a worldwide operating innovation consulting firm. We guide new business ideas to success. The focus of our work is the combination of corporate power with startup agility. Our proven methods enable intrapreneurs to quickly validate and implement their business ideas. WhatAVenture serves both as a sparring partner for CEOs and innovation managers in creating an innovation culture, as well as an external team for the execution of new business ideas.
Our client base ranges from energy suppliers, banks, automotive and transportation companies, to aid organizations and international universities.