Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies. Innovate like a serial entrepreneur!
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Business Model Inspiration #1:
Instead of focusing on customers who are satisfied with the status quo regarding your solution, focus on the ones who are very unhappy.
We’ve got some examples for you:
Mrs.Sporty offers specially designed sports training concepts exclusively for women of all ages. This provides them with the opportunity to train in a friendly group atmosphere with a high level of assistance. At the heart of the Mrs.Sporty concept is a strong focus on setting and reaching goals. It’s not necessarily about losing weight; rather, it’s about making the body healthy, together with the soul: something that does not exist nowadays in traditional fitness centers.
The fast fashion retailer Zara sets itself apart from other fast fashion companies, such as H&M and Forever 21, by focusing on agility and flexibility, thereby offering its customers the latest fashion trends in a very timely manner. The highly integrated business model allows for a very quick response to fashion changes, reducing or increasing production as necessary, introducing new lines, etc., all of which its competitors have not been able to offer their customers.
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