The Minimum Viable Company – The (bumpy) road from a prototype to a profitable company - WhatAVenture
MVC - Minimum Viable Company

The Minimum Viable Company

The (bumpy) road from a prototype to a profitable company.

Download the whitepaper

Make the transition from MVP to MVC

This paper is providing you with an overview of the Minimum Viable Company startup phase and its key success factors. We try to provide answers to following question:

How do you manage the transition from a validated prototype towards a functioning company moving towards break-even which is able to fulfill the promised value proposition with a positive contribution margin?

About the authors

Franziska Korn
Franziska Korn

Franziska has many years of hands-on experience in consulting DAX30/MDAX companies as well as SMEs in fields, such as Innovation Strategy, Corporate Innovation and Service Design. She has a strong international project background and a deep understanding of cross-industry requirements.

About authors

Stefan Perkmann Berger
Dr. Stefan Perkmann Berger

Stefan has more than 10 years of experience in supporting established companies to innovate. Stefan is our driving force behind our the WhatAVenture company builder and is continuously looking for opportunities to launch new ventures.

What you will learn:

  • What is meant by a Minimum Viable Company
  • The main differences between the MVP and MVC phase
  • How to manage the transition from an MVP to an MVC
  • How not to overlook the MVC phase

    First Name*

    Last Name*

    Business Email*

    Phone Number*


    I accept WhatAVenture’s Data Protection Policy and agree to having my data stored and processed.* Data Protection Policy

    Can’t get enough of innovation?

    Frequentis: innovation strategy for transparency

    Development of a framework for managing an innovation portfolio to provide transparency for ongoing innovation projects and initiatives

    Creation of an auditable and transparent innovation process, for a better coordination of innovation projects

    Evaluation of internal ideas and successful implementation of those ideas with the highest potential

    Shaping the future of logistics: Global intrapreneurship program

    3 years of development and continuous support of a global intrapreneurship program with the world’s leading logistics company

    60 teams evaluating and validating,  9 running projects, multiple projects in business lines & successful spin-offs

    We are WhatAVenture

    WhatAVenture is a worldwide operating innovation consulting firm. We guide new business ideas to success. The focus of our work is the combination of corporate power with startup agility. Our proven methods enable intrapreneurs to quickly validate and implement their business ideas. WhatAVenture serves both as a sparring partner for CEOs and innovation managers in creating an innovation culture, as well as an external team for the execution of new business ideas.

    Our client base ranges from energy suppliers, banks, automotive and transportation companies, to aid organizations and international universities.

    Do you want to be successful with innovation?


    Share this project:
    Share on Pinterest
    Recent projects by WhatAVenture
    All Projects