The Minimum Viable Company
The (bumpy) road from a prototype to a profitable company.
Make the transition from MVP to MVC
This paper is providing you with an overview of the Minimum Viable Company startup phase and its key success factors. We try to provide answers to following question:
How do you manage the transition from a validated prototype towards a functioning company moving towards break-even which is able to fulfill the promised value proposition with a positive contribution margin?
About the authors
Franziska Korn
Franziska has many years of hands-on experience in consulting DAX30/MDAX companies as well as SMEs in fields, such as Innovation Strategy, Corporate Innovation and Service Design. She has a strong international project background and a deep understanding of cross-industry requirements.
About authors
Dr. Stefan Perkmann Berger
Stefan has more than 10 years of experience in supporting established companies to innovate. Stefan is our driving force behind our the WhatAVenture company builder and is continuously looking for opportunities to launch new ventures.
What you will learn:
- What is meant by a Minimum Viable Company
- The main differences between the MVP and MVC phase
- How to manage the transition from an MVP to an MVC
- How not to overlook the MVC phase
Can’t get enough of innovation?
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We are WhatAVenture
WhatAVenture is a worldwide operating innovation consulting firm. We guide new business ideas to success. The focus of our work is the combination of corporate power with startup agility. Our proven methods enable intrapreneurs to quickly validate and implement their business ideas. WhatAVenture serves both as a sparring partner for CEOs and innovation managers in creating an innovation culture, as well as an external team for the execution of new business ideas.
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