Laborplay is an innovative start-up and spinoff of the University of Florence, born in 2015. Our main goal is to support the meeting between job demand & offer; on B2B side, we give companies a job match that includes information on both hard skills and soft skills of the candidates, using innovative and scientifically validated game-based tools; on B2C side, we offer the possibility to obtain certified informations about their soft skills, starting from their game habits and preferences.