A yearly report by WhatAVenture

The state of corporate venture building 2024

76% of corporates we interviewed are using venture building to generate new revenue streams: it’s no longer just about culture, fun, or simply spinning ideas but about staying relevant on the market. Download our report ‘The state of corporate venture building 2024’ and gain practical insights on how to build successful corporate ventures.

The state of corporate venture building 2024
What is it about?

At WhatAVenture, we’ve guided many corporates through the venture building journey, helping them explore new business opportunities outside their core business and establish new ventures. To highlight the triumphs and potential hurdles, we've conducted an extensive study focusing on corporate venture building in the DACH region and northern Italy.

Who is it for?

Whether you're an executive, innovation manager, part of a corporate venture building unit or venture studio, or simply curious about driving innovation from within your organization, the insights we offer will set the foundation for your journey. Discover how to navigate the complexities of venture building within the corporate environment and learn from key insights and trends.

Main takeaways

Successful venture building boils down to three factors:

Provide top management commitment

Align venture building with your organization's long-term strategy, set clear objectives, and allocate sufficient resources. Without your consistent commitment as one of your organization’s leaders, ventures will struggle with timely decisions and operational autonomy.

Build a team with top-level entrepreneurial profiles

Core business employees do not typically have the right profiles for venture building. Instead, work with experienced venture architects and top-level entrepreneurs to build a successful venture.

Ensure the right proximity to the core business

Carve out venture building from the organizational structure of the core business to ensure the sufficient speed required to validate and implement new business opportunities. At the same time, new ventures should be granted access to organizational resources that provide an unfair advantage compared to startups.

Your expertise matters

Participate in our study and shape the future of corporate venture building

You've already had a chance to pursue venture building in your organization? Then go ahead and join our study! Share your experience, successes and set-backs, and help other organizations learn and grow in this field.

Who should participate?


New business departments

Corporate venture building units or venture studios

Innovation Managers

Take part now

We know your time is valuable, but your expertise is priceless. The survey takes just 25 minutes, and your participation will make a real impact.

Complete the survey by October 5th.


of study participants cited new revenue streams generation as one of the reasons to start with venture building.


of study participants have worked with external venture builders.


of study participants have established a dedicated venture building unit or team.

Insights from 30+ corporates across various industries

Our research is built on data gathered from interviews with more than thirty participants from the companies who either have an active venture builder or explored a few venture building projects on a case-by-case basis, spanning across multiple industries, such as Automotive, Chemicals, Construction, Energy, Engineering, Financial Services, Electronics, Travel, Logistics, and others. The insights apply to all corporates diving into venture building, which means you don’t need to reinvent the wheel to get started. Learn from the study participants and our decade of experience to navigate the path to successful venture building.

The state of corporate venture building 2024The state of corporate venture building 2024
The state of corporate venture building 2024The state of corporate venture building 2024

What insights you will gain

  • Understand how to set up venture building, including targets, resources, team structures, budgets, and reporting
  • Grasp current trends and key success factors as shared by 30+ corporate venture leaders
  • Recognize the major challenges and how they are being addressed
  • Learn from successful venture cases shared by the study participants

Ultimately, the report will give you the insights helpful to both start venture building efforts in your organization or take them a step further.

Thank you for your interest!
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We are a corporate venture builder

We leverage corporate power to create successful ventures and new revenue streams. We accompany, support, and help established companies as facilitators, sparring partners, or even team members in the implementation of innovative programs and innovation strategies. Furthermore, we help them make their own ventures a success.

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