Knowledge

Your venture
building toolbox

We’ve been building ventures for over a decade and have developed a validated process that can be easily adapted to any situation. Check out the resources below to learn more and take your corporate venturing know-how to the next level.

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Why venture building is key to successful intrapreneurship

Discover why venture building is vital to the success of your intrapreneurship program, plus how to be future-ready by combining the two approaches to bring radical ideas to life.

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What makes corporate ventures successful

Practical insights on how to make your corporate venture a success from 40+ leading corporates in the German-speaking region.

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How to choose the right approach to venture building

The only guide you need to learn more about your corporate venturing options and how to identify which approach works best for building your next venture.

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Your complete guide for successful corporate startup collaboration

We are sharing our structured approach and key learnings from over a decade of guiding corporate startup collaborations to success.

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Get your first paying customers now

Follow our proven guide for corporate startups and intrapreneurship teams to successfully find your first paying customers in the go2market phase.

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The bumpy road from a prototype to a profitable company

This paper provides you with an overview of the road from a prototype to a profitable company, the minimum viable company phase, and the key success factors.

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Cheat sheet for scouting startups like a pro

Optimize your startup screening process and find the best startups to collaborate with our scouting cheat sheet.

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The ultimate guide to intrapreneurship

Discover the framework used by the most successful intrapreneurship programs in Europe.

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5 steps to successfully collaborate with startups

An easy-to-use guide for finding the right format for your next startup collaboration.

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Boost sales for your corporate startup with these 2 simple scripts

Use and adapt these scripts to make your cold calls successful in your go2market phase and acquire your first paying customers.

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Blog

Venture building blog

Tips & tricks on developing ideas, corporate innovation and doing the things you love.

Meet the CEO making construction easy with modular wooden buildings

Earlier this month, we had a chat with Thomas Gschwendtner, CEO of Wood_Space, one of our first portfolio ventures. The corporate venture produces versatile, modular wooden buildings and strives to make construction easy.

Life at WhatAVenture

Life as a (Senior) Venture Architect at WhatAVenture

Ever wanted to develop and validate a new business model? How about creating a go2market concept? A career as a venture architect might be for you!

Meet the CEO revolutionizing logistics communication

We interviewed Bernhard Hauser, CEO of Heylog, one of our very own portfolio ventures! The corporate venture offers a SaaS tool that professionalizes the communication between dispatchers and their drivers.

Why do many corporate startups fail in their validation journey? (And how to change that)

We share some of our top corporate venture success factors based on learnings from over 40 corporates, including this technique for validating your corporate venture.

Life at WhatAVenture

Big news: We expand our leadership team to revolutionize corporate venture building

To take growth to the next level we expanded our leadership team. Find out how this change equips us with all we need to keep building new corporate ventures with our clients.

Life at WhatAVenture

Life as a Communication Manager at WhatAVenture

Check out our interview with Karyna and discover her journey, main opportunities, learnings, and challenges while working as Head of Communication.

Discover the latest venture building insights

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