WhatAVenture – Hands-on innovation power for corporate organizations

Success with innovation.

Hands-on innovation power for
corporate organizations.
Read our success stories

What We Do

We are your co-founders, sparring partners or a shoulder to lean on for your innovation processes. We guide you to the successful realization of your innovation project!

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Empowering Organizations.

We empower your organization by implementing sustainable innovation structures, programs and activities for your success with innovation.

#Startup collaboration
#Innovation strategy

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Executing Projects.

More hands-on power for your innovation projects. We help you to validate and successfully realize your business ideas by complementing your team.


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Building Companies.

We are entrepreneurs and build exciting new ventures with our partners.



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innovation experts


innovation projects


happy clients

Success Stories

Shaping the future of logistics: Global intrapreneurship program

3 years of development and continuous support of a global intrapreneurship program with the world’s leading logistics company

60 teams evaluating and validating,  9 running projects, multiple projects in business lines & successful spin-offs

Amazon for spare parts in the energy sector: SPAROX

Development of a scalable B2B platform business model for spare parts in the energy sector

Creation of transparency in a non-transparent market, reduction of storage and capital costs as well as reduction of plant failures

Multiple partners onboarded

Revolutionizing the energy sector: Alperia Startup Factory

Startup Factory and scout startups with revolutionizing solutions for the energy industry

140 startup applications from all over the world

Two innovation projects have emerged from the program

5% less fuel consumption due to PV foil on truck trailers

Finalist of the world‘s largest Climate-Tech Accelerators „Climate Launchpad“

Most Innovative Product of the Year 2018 at the Freight Transport Association Awards

Liebherr Logo 2020
SWZ Logo 2020
RUBNER Logo 2020
Deutsche Börse Logo 2020
DPDHL Logo 2020
BOSCH Logo 2020
Daimler Logo 2020
  • Liebherr Logo 2020
  • VEOLIA Logo 2020
  • RUBNER Logo 2020
  • Pöttinger Logo 2020
  • Ottobock Logo 2020
  • Frequentis Logo 2020

Company Building

Check out the first
companies in our portfolio



Make it yours!
  • High quality modular block house to unlock new living experiences. From your dream home, to guesthouse, coffee place or shop – make it yours. Smart, sustainable, affordable mobile tiny blockhouse of high quality made from 98% wood
  • Joint venture between RUBNER woodwork and WhatAVenture, uniting highest quality woodwork and business model innovation
  • 57 sold WOOD_SPACE in the first 6 month
  • #jointventure with an established company
Gleam Logo 2020


Cargo eBike revolution
  • GLEAM is an electric cargo bike with a unique tilting technology providing you with an amazing driving experience for urban mobility
  • Thereby, it caters to various use cases, from family cargo bike to B2B usage for messengers. It reduces emissions by optimizing last mile delivery and urban mobility
  • We established GLEAM in 5 European countries within 4 months
  • #investment in existing startup


Optimize your harvest.
    • The mobile app is radically innovating the way you manage and optimize your orchards
    • Easily measure fruit size, get predictions and take the right actions to get the most out of your apple orchards
    • #partnership with startup

Qutation Mark Sign_Home

It was an excellent keynote speech on guiding business ideas to investment-readiness, as part of our Executive Innovation Program. Thanks to the profound theoretical knowledge and vivid examples, our top-level management obtained deep insights into business modelling in the field of mobility.

Yvonne Pirkner
Open Innovation Project Leader, ÖBB

WhatAVenture really got our employees’ attention, motivated them to leave their comfort zone and gave them the courage to simply try out ideas – and that was the exact goal!

Martina Tagunoff
Innovation Manager, ÖAMTC
Dr. Florian Pomper

With the support of WhatAVenture we were able to significantly develop our innovation management further. They perfectly understood our needs and developed sustainable strategies, processes and tools in a joint effort with our team following lean innovation principles.

Dr. Florian Pomper
Innovation Manager, Caritas Wien


DOBDA Model: how to innovate whe everything is changing
How to innovate when everything is changing - The DOBDA Model

DOBDA: The new model to identify innovation opportunities in the post-coronavirus era. Learn how to innovate in times of change.


Startup Factory Whitepaper
Your complete guide for successful corporate-startup collaboration

Turn corporate-startup collaborations to success! We developed the guide for you based on our cross-industry experience.


Intrapreneurship Whitepaper
Intrapreneurship: How to empower your employees to innovate

What’s the secret to successful intrapreneurship programs? Find out how to turn your employees into innovators.


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Data protection
We, the WhatAVenture GmbH (Registered business address: Austria), would like to process personal information with external services. This is not necessary for the use of the website, but allows us to interact even more closely with them. If desired, please make a choice: