The Business Idea Journey is a framework we developed three years ago to help us and our clients navigate the venture building process. Since then, it’s been tried, tested, and refined. And now we’re excited to share it with you. The framework is made up of six phases: Explore, Assess, Validate, Minimal viable product, Minimal viable company, and Scale. For each phase, we outline the key results you should aim for and the focus activities you can do to get there. These activities and results let you know which decisions you should be making when and what evidence you should be looking for when making the decision.
You've already had a chance to pursue venture building in your organization? Then go ahead and join our study! Share your experience, successes and set-backs, and help other organizations learn and grow in this field.
New business departments
Corporate venture building units or venture studios
Complete the survey by October 5th.
- How to establish a shared language when it comes to venture building
- What activities to focus on and when
- What decisions you should be making and when
- Which results you should evaluate in order to make decisions with confidence