Your 6-step guide to corporate venture building
Use the Business Idea Journey framework to guide yourself through the venture building process and make decisions with confidence.
Insights from 50 new business builders across DACH
.png)
.png)
.png)
.png)
.png)
.png)
.png)
What is it about?
The Business Idea Journey is a framework we developed three years ago to help us and our clients navigate the venture building process. Since then, it’s been tried, tested, and refined. And now we’re excited to share it with you. The framework is made up of six phases: Explore, Assess, Validate, Minimal viable product, Minimal viable company, and Scale. For each phase, we outline the key results you should aim for and the focus activities you can do to get there. These activities and results let you know which decisions you should be making when and what evidence you should be looking for when making the decision.
Who is it for?
Have you ever found yourself in a situation where you’ve been asked to make a big decision on an idea that is not yet fully developed? If you work in innovation, particularly if you’re a decision-maker, it’s likely that you’ve found yourself in the scenario described above multiple times. You can use the framework to guide you through the venture building process and make sense of what decisions should be taken and when. Plus, you can use it to determine which criteria to look at when evaluating these decisions, enabling you to make them more confidently!
What you take away from the whitepaper
- How to establish a shared language when it comes to venture building
- What activities to focus on and when
- What decisions you should be making and when
- Which results you should evaluate in order to make decisions with confidence
Register for early access now
Download the paper now
Don't forget to mark the webinar in your calendar.
Key numbers
67%
of participants believe new business building will contribute significantly to their company's growth and stability over the next 5 years
39%
of corporate venture building users report their resources decreased in the past 12 months
55%
of less successful new business builders name strategic direction as their top struggle
82%
of participants who face challenges in ideation struggle more with identifying strategically aligned opportunites - not generating volume.
The expertise behind this publication
Stefan Peintner
CEO & Managing Partner
With over fifteen years of international experience in strategy and innovation, Stefan advises corporates on setting up effective structures to systematically build new business. He brings an entrepreneurial mindset, a deep understanding of the corporate world, and broad cross-industry expertise - enabling him to effectively drive the validation and launch of new business.
