How to choose the right approach to venture building

How to choose the right approach to venture building

The only guide you need to learn more about your corporate venturing options and how to identify which approach works best for building your next venture.

What is it about

Many corporates want to innovate outside of their core business and spin out startups to create new revenue streams. However, founding a company is associated with challenges and often results in unnecessary costs. Corporate venture builders (also called “company builders” or “startup factories”) aim to solve this problem by providing the most critical success factor: a dedicated, entrepreneurial team with a proven track record that can avoid common mistakes when launching a venture. Check out our guide to discover if corporate venture building is suitable for you and what different forms there are.

Who is it for

If you are working in a corporation and have a project that you would like to build into a venture, this guide is ideal for you. Use the insights from our framework to compare, analyze and decide which approach is the most appropriate for the implementation of your future venture.

Main takeaways

Key content and insights on venture building

What is a corporate venture builder?

Definition of a venture builder and comparison with other incubators

What are the benefits of the approach?

Why should you work with a venture builder – and when should you not?

5 corporate venturing methods compared

Spot conceptual differences between venture building approaches and explore use cases

What insights you will learn

In the guide, you will gain an overview of the best known venture building models:

  • Internal venture building units
  • Corporate venture building as a service
  • Corporate venture building partnership
  • Corporate venture building and venture capital partnership
  • Pure corporate venture capital
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We are a corporate venture builder

We leverage corporate power to create successful ventures and new revenue streams. We accompany, support, and help established companies as facilitators, sparring partners, or even team members in the implementation of innovative programs and innovation strategies. Furthermore, we help them make their own ventures a success.

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At WhatAVenture, we leverage corporate power to create successful new ventures and revenue streams.
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