Online Session: "Strategic relevance decides: The new phase of new business building"

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Whitepaper

The Venture Operating Model: Systemizing new business creation

Gain strategic clarity across structure, governance, and execution with the Venture Operating Model. This framework ensures that venturing is rooted in strategic reasoning and systematically executed.

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Insights from 50 new business builders across DACH

What is it about?

The whitepaper introduces the Venture Operating Model: a systematic approach that brings structure and alignment to corporate venturing. At its core, the Venture Operating Model ensures that venturing is based on strategic reasoning and systematically executed.

Who is it for?

This whitepaper is for heads of strategy, new business, or innovation leaders who are driving corporate venturing efforts and feel that things could run smoother, faster, and with more clarity. It’s especially relevant if you’re building ventures but face unclear governance, slow decisions, or internal resistance.

A structured approach to corporate new business building

A system for venturing success

Why ad-hoc approaches fail, and how a Venture Operating Model gives you a structured foundation to build from.

How to move from chaos to clarity

Learn how to define strategy, allocate resources, and set up roles and governance that support fast, confident decisions.

Knowing what to do when

Align strategic choices with the right venturing tools to reach your goals.

A system for venturing success

Why ad-hoc approaches fail, and how a Venture Operating Model gives you a structured foundation to build from.

How to move from chaos to clarity

Learn how to define strategy, allocate resources, and set up roles and governance that support fast, confident decisions.

Knowing what to do when

Align strategic choices with the right venturing tools to reach your goals.

What you take away from the whitepaper

  • What questions a solid venturing strategy must answer
  • How to balance autonomy and alignment with the core business
  • What a “fit-for-purpose” structure looks like: from unit setup to reporting lines
  • How to define clear roles, mandates, and decision-making criteria
  • Which governance elements are essential to avoid delays and venture theatre

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    Key numbers

    67%

    of participants believe new business building will contribute significantly to their company's growth and stability over the next 5 years

    39%

    of corporate venture building users report their resources decreased in the past 12 months

    55%

    of less successful new business builders name strategic direction as their top struggle

    82%

    of participants who face challenges in ideation struggle more with identifying strategically aligned opportunites - not generating volume.

    The expertise behind this publication

    —

    Georg Horn

    Partner

    Georg is an experienced two-time founder and business consultant who knows how to bridge startup and corporate. With his founding experience spanning from e-commerce to SaaS and machine learning, Georg is versed in all venture steps from ideation to market launch or even exit. As a Swiss born, originating from a small village, Georg's urge to explore brought him to study, work and live in many countries all over Europe and beyond. A strong passion for ventures, business models and innovation is what brought Georg to whataventure, where he helps teams and clients in achieving their growth targets.

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