5 steps to successfully collaborate with startups
An easy-to-use guide for finding the right format for your next startup collaboration.

Insights from 50+ senior leaders across various industries





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What is it about?
We share our learnings on how to successfully collaborate with startups. These are based on our experience of having set up and guided to success more than 50 corporate accelerator programs, and supported over 1000 startups in the process.
Who is it for?
This paper is a guide for innovation managers and executives who want to know how to find the right form of startup collaboration.
The insights you will gain
- Why should you collaborate with startups or make use of startup methodologies?
- What are the different ways of collaboration with startups and what is the right strategy for your company?
- How do startups differ from you as an established organization and what does that mean in terms of choosing the right collaboration form?
- What are the first steps to innovate successfully with startups?
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Key numbers
77%
of participants cite revenue stream diversification as a primary reason for engaging in venture building
85%
of participants use revenue generation to measure the success of their venture building activities
67%
of participants say the venture building budget has either remained stable or increased over the past 12 months
59%
of participants believe venture building will significantly contribute to their company's growth and stability over the next 5 years