3 methods for building sustainable corporate ventures
Read this guide and learn how you can unlock the power of your organization to drive meaningful action against climate change. You’ll explore three methods for building sustainable ventures with real-world examples.
Insights from 50+ senior leaders across various industries
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What is it about?
Climate change is one of, if not the biggest, societal challenges of today. Corporations have a huge potential to tackle this issue and create meaningful solutions. However, many corporates fall into the trap of simply talking green rather than acting green. This guide examines how corporates can change this narrative by implementing sustainable business practices and building sustainable ventures. You’ll learn why this is so important, how it can be done and what actions you can take next. You’ll also be guided through 11 examples that explore different business models, technologies, and behavioral nudges and provide inspiration for the sustainable venture building process.
Who is it for?
Do you want to leverage the power of your organization to drive meaningful action against climate change? If the answer is yes, read on. Use this guide to explore the options open to you and see which method is the best fit, or simply start meaningful discussions about what is possible within your organization when it comes to sustainable innovation.
Key methods for building sustainable corporate ventures
Business model innovation
Shift the business logic and create an impact, e.g., through developing Product as a Service offerings or sharing platforms with examples from refurbed, ELOOP, Enpal, and more.
Technical innovation
Enhance your existing processes by making them more efficient and create more durable products with technology or develop radically new solutions that are more sustainable with examples from Fairphone, TRAILAR, and more.
Behavioral change and footprint optimization
Implement green nudges that change consumer habits by applying psychological concepts. For example, increasing visibility and trust are foundational for change.
Business model innovation
Shift the business logic and create an impact, e.g., through developing Product as a Service offerings or sharing platforms with examples from refurbed, ELOOP, Enpal, and more.
Technical innovation
Enhance your existing processes by making them more efficient and create more durable products with technology or develop radically new solutions that are more sustainable with examples from Fairphone, TRAILAR, and more.
Behavioral change and footprint optimization
Implement green nudges that change consumer habits by applying psychological concepts. For example, increasing visibility and trust are foundational for change.
The insights you will gain
In this guide, you will learn about sustainable corporate ventures and how to build them. You will cover the following:
- Why sustainable corporate ventures matter
- How sustainable corporate ventures deliver value to your business
- 3 methods for building sustainable ventures:
- Business model innovation
- Technological innovation
- Behavioral change and footprint optimization
- What actions you can take
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Key numbers
77%
of participants cite revenue stream diversification as a primary reason for engaging in venture building
85%
of participants use revenue generation to measure the success of their venture building activities
67%
of participants say the venture building budget has either remained stable or increased over the past 12 months
59%
of participants believe venture building will significantly contribute to their company's growth and stability over the next 5 years
