Climate change is one of, if not the biggest, societal challenges of today. Corporations have a huge potential to tackle this issue and create meaningful solutions. However, many corporates fall into the trap of simply talking green rather than acting green. This guide examines how corporates can change this narrative by building sustainable ventures. You’ll learn why this is so important, how it can be done and what actions you can take next. You’ll also be guided through 11 examples that explore different business models, technologies, and behavioral nudges and provide inspiration for the sustainable venture building process.
Shift the business logic and create an impact, e.g., through developing Product as a Service offerings or sharing platforms with examples from refurbed, ELOOP, Enpal, and more.
Enhance your existing processes by making them more efficient and create more durable products with technology or develop radically new solutions that are more sustainable with examples from Fairphone, TRAILAR, and more.
Implement green nudges that change consumer habits by applying psychological concepts. For example, increasing visibility and trust are foundational for change.
In this guide, you will learn about sustainable corporate ventures and how to build them. You will cover the following:
- Why sustainable corporate ventures matter
- How sustainable corporate ventures deliver value to your business
- 3 methods for building sustainable ventures:
- Business model innovation
- Technological innovation
- Behavioral change and footprint optimization
- What actions you can take