3 bewährte Methoden, um nachhaltige Corporate Ventures aufzubauen
In diesem Guide wird thematisiert, wie Potenziale einer Organisation genutzt werden können, um wirksame Maßnahmen gegen den Klimawandel umzusetzen. Enthalten sind wertvolle Einblicke in drei beeindruckende Methoden inklusiver realer Beispiele, mit denen nachhaltige Ventures erfolgreich aufgebaut wurden.
Erkenntnisse basierend auf Daten von über 50 Führungskräften
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Worum geht es dabei?
Climate change is one of, if not the biggest, societal challenges of today. Corporations have a huge potential to tackle this issue and create meaningful solutions. However, many corporates fall into the trap of simply talking green rather than acting green. This guide examines how corporates can change this narrative by implementing sustainable business practices and building sustainable ventures. You’ll learn why this is so important, how it can be done and what actions you can take next. You’ll also be guided through 11 examples that explore different business models, technologies, and behavioral nudges and provide inspiration for the sustainable venture building process.
Für wen ist es gedacht?
Do you want to leverage the power of your organization to drive meaningful action against climate change? If the answer is yes, read on. Use this guide to explore the options open to you and see which method is the best fit, or simply start meaningful discussions about what is possible within your organization when it comes to sustainable innovation.
Key methods for building sustainable corporate ventures
Business model innovation
Shift the business logic and create an impact, e.g., through developing Product as a Service offerings or sharing platforms with examples from refurbed, ELOOP, Enpal, and more.
Technical innovation
Enhance your existing processes by making them more efficient and create more durable products with technology or develop radically new solutions that are more sustainable with examples from Fairphone, TRAILAR, and more.
Behavioral change and footprint optimization
Implement green nudges that change consumer habits by applying psychological concepts. For example, increasing visibility and trust are foundational for change.
Business model innovation
Shift the business logic and create an impact, e.g., through developing Product as a Service offerings or sharing platforms with examples from refurbed, ELOOP, Enpal, and more.
Technical innovation
Enhance your existing processes by making them more efficient and create more durable products with technology or develop radically new solutions that are more sustainable with examples from Fairphone, TRAILAR, and more.
Behavioral change and footprint optimization
Implement green nudges that change consumer habits by applying psychological concepts. For example, increasing visibility and trust are foundational for change.
Wertvolle Erkenntnisse für ihre Praxis
In this guide, you will learn about sustainable corporate ventures and how to build them. You will cover the following:
- Why sustainable corporate ventures matter
- How sustainable corporate ventures deliver value to your business
- 3 methods for building sustainable ventures:
- Business model innovation
- Technological innovation
- Behavioral change and footprint optimization
- What actions you can take
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Studienzahlen auf einen Blick
77%
sehen Umsatzdiversifikation als Hauptziel von Venture Building
85%
messen den Erfolg an der Generierung von Umsatz
67%
berichteten von stabilen oder gestiegenen Budgets im letzten Jahr
59%
glauben, dass Venture Building in den nächsten 5 Jahren maßgeblich zum Unternehmenswachstum beiträgt
