Get your first paying customers now!
Our proven guide for Corporate Startups & Intrapreneurship Teams to successfully finding your first paying customers in the go-to-market phase.
Spending too much time finding your first customers?
Too many startups invest time and money in developing their products rather than getting out of the building and selling them. Customers will just not come on their own, especially at the beginning of a venture. As a corporate startup or an intrapreneurship team, you need to make sure to actively show the world your awesome, new product and get as many buyers as possible.
Here’s our step-by-step guide to successfully finding your first paying customers. We’ve put together the strategies we implemented in our hands-on work with multiple corporate startups and intrapreneurship teams throughout the years.
About the authors
Martina Egger
Martina is our Go2market expert and supported numerous teams in establishing a sustainable sales process and develop innovative business models that ensure long-term success and customer engagement.
About the authors
Bernadette Zrenner
Bernadette always strives to combine her psychology background with her positive energy and business acumen to help teams on their innovation journey in validating ideas.
Can’t get enough of innovation?
Frequentis: innovation strategy for transparency
Development of a framework for managing an innovation portfolio to provide transparency for ongoing innovation projects and initiatives
Creation of an auditable and transparent innovation process, for a better coordination of innovation projects
Evaluation of internal ideas and successful implementation of those ideas with the highest potential
Shaping the future of logistics: Global intrapreneurship program
3 years of development and continuous support of a global intrapreneurship program with the world’s leading logistics company
60 teams evaluating and validating, 9 running projects, multiple projects in business lines & successful spin-offs
We are WhatAVenture
WhatAVenture is a worldwide operating innovation consulting firm. We guide new business ideas to success. The focus of our work is the combination of corporate power with startup agility. Our proven methods enable intrapreneurs to quickly validate and implement their business ideas. WhatAVenture serves both as a sparring partner for CEOs and innovation managers in creating an innovation culture, as well as an external team for the execution of new business ideas.
Our client base ranges from energy suppliers, banks, automotive and transportation companies, to aid organizations and international universities.
