Corporate Venture study

What makes corporate ventures successful

Practical insights on how to make your corporate venture a success from 40+ leading corporates in the German-speaking region.

What is it about

Innovation needs a different setting, management, and mindset than that required for day-to-day corporate business. Whilst many corporates have already established dedicated innovation departments or intrapreneurship programs plenty of promising projects still buzz around in the corporate world without any clear direction. In our study, we shed light on how corporates have successfully implemented radical and disruptive innovations through corporate venture building.

Who is it for

The insight provided by this study will help to set the foundation for top management and senior innovation managers (as well as future project leads of corporate startups) to successfully set up and steer innovation projects within the corporate environment.

Main takeaways

We use our proven framework to build new ventures

Get started with the right setup

Our tip: Evaluate the fit of the corporate startup to the corporate vision, strategy and portfolio of the mother company from the very start of every open innovation project.

Find out early if you should spin off

Our tip: Innovation projects that are far removed from the core business or operate under a different business model are likely to backslide in a corporate environment. Consider spinning those corporate ventures off early to let them flourish.

Gain key stakeholder commitment for your project

Our tip: Corporates and startups operate on two different paradigms which makes stakeholder management even more critical, and challenging.

What insights you will learn

  • How corporates are able to develop radical business ideas next to their core activities
  • What are the key factors and biggest obstacles to successful corporate innovation management
  • What checkpoints are critical when setting the stage for your next corporate innovation project
  • How can you support intrapreneurship teams on their innovation journey
  • What are the biggest challenges of scaling a corporate startup
  • Why many corporate startups fail and what the biggest challenges of scaling a corporate startup are

Thank you for your interest!
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We are a corporate venture builder

We leverage corporate power to create successful ventures and new revenue streams. We accompany, support, and help established companies as facilitators, sparring partners, or even team members in the implementation of innovative programs and innovation strategies. Furthermore, we help them make their own ventures a success.

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At WhatAVenture, we leverage corporate power to create successful new ventures and revenue streams.
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