Online Session: "Strategic relevance decides: The new phase of new business building"

Join us on June 3. The study authors present their key findings on the new phase of new business building in DACH, live.

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The bumpy road from a prototype to a profitable company

This paper provides you with an overview of the road from a prototype to a profitable company, the minimum viable company phase, and the key success factors.

Insights from 50 new business builders across DACH

What is it about?

In this guide, we share insights into the process from a prototype to a profitable company able to fulfill the promised value proposition.

Who is it for?

This paper is for anyone wanting to learn about how to manage the transition to a scalable business.

What you take away from the whitepaper

  • What is meant by a Minimum Viable Company (MVC)
  • The main differences between the MVP and MVC phase
  • How to manage the transition from an MVP to an MVC
  • How to avoid overlooking the MVC phase

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Key numbers

67%

of participants believe new business building will contribute significantly to their company's growth and stability over the next 5 years

39%

of corporate venture building users report their resources decreased in the past 12 months

55%

of less successful new business builders name strategic direction as their top struggle

82%

of participants who face challenges in ideation struggle more with identifying strategically aligned opportunites - not generating volume.

The expertise behind this publication

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