Experience for new business:
‍Articles, whitepapers, toolkits and studies

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Expert Webinar

The fund model combines pooled capital, corporate assets, and a portfolio mindset to make company creation repeatable, fast, and effective. The whataventure fund applies this logic to help investors build ventures that combine strategic focus, efficient capital use, and solid governance. Join the webinar to see how this model turns ambition into measurable results and sets a new standard for new business building.

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Expert Webinar

Budget cuts, fewer resources, higher expectations. Sounds familiar? In this webinar, we unpack how corporates can still build successful ventures under pressure. You will hear from experienced industry experts about what’s working right now in new business building and funding, and take away proven approaches for doing more with less.

Gain strategic clarity across structure, governance, and execution with the Venture Operating Model. This framework ensures that venturing is rooted in strategic reasoning and systematically executed.

B2B manufacturers can unlock new revenue streams by building direct-to-consumer channels for underperforming product lines. Discover when and why D2C is an effective approach, and how to efficiently build this new channel.

Most new business budgets are set at the level of internal political tolerance, not at the level the ambition requires. The Calculator gives you the number that changes that conversation. No business case needed.

Use our self-assessment canvas to evaluate your organization's current capabilities and identify areas for improvement to achieve successful outcomes with venture building.

Discover why venture building is vital to the success of your intrapreneurship program, plus how to be future-ready by combining the two approaches to bring radical ideas to life.

Use the Business Idea Journey framework to guide yourself through the venture building process and make decisions with confidence.

The only guide you need to learn more about your corporate venture building options and how to identify which approach works best for building your next venture.

We are sharing our structured approach and key learnings from over a decade of guiding corporate startup collaborations to success.

This paper provides you with an overview of the road from a prototype to a profitable company, the minimum viable company phase, and the key success factors.

Optimize your startup screening process and find the best startups to collaborate with our scouting cheat sheet.

Gain insights into Europe's most successful intrapreneurship programs with our comprehensive guide. Discover the framework, unique features, and success factors that empower intrapreneurs to drive innovation within organizations.

An easy-to-use guide for finding the right format for your next startup collaboration.

Uncertain situations require more strategic thinking and choosing the right business model can be a game-changer. To get you inspired, we put together a list of 29 business models, with examples of successful companies from all industries using them.

Read this guide and learn how you can unlock the power of your organization to drive meaningful action against climate change. You’ll explore three methods for building sustainable ventures with real-world examples.

76% of corporates we interviewed are using venture building to generate new revenue streams: it’s no longer just about culture, fun, or simply spinning ideas but about staying relevant on the market. Download our report ‘The state of corporate venture building 2024’ and gain practical insights on how to build successful corporate ventures.

Join our exclusive webinar on May 21st to get an early look at the main results from our upcoming study ‘The state of corporate venture building 2025’. Hear directly from the experts who led the study on how to build new business confidently.