Guide for cold calling success

Boost sales for your corporate startup with these 2 simple scripts

Use and adapt these scripts to make your cold calls successful in your go2market phase and acquire your first paying customers.

What is it about?

Scripts for different cold calling scenarios, helping you to grow your corporate startup by reaching the customers you need to be successful.

Who is it for?

Are you a corporate venture looking to expand your customer base by acquiring new B2B clients? Then cold calling is an effective and affordable method for getting in touch with them - our scripts help you master the art.

Main takeaways of the guide

The only guidelines you need to boost your cold calling success rate

Trust us, we have been there

At the beginning of a venture, it is vital to show the world your new product and get your first paying customers as soon as possible. In our work, we have supported many innovative products and services in their go2market phases. Time and time again we have noticed that cold calling is still the most effective way of selling B2B innovations.

Why is cold calling important

There are many ways to tell people about your awesome new solution and acquire customers: phone, email, social media, events, fairs, flyers, web ads etc. Customer acquisition via phone means doing cold calling - it is one of the most effective and affordable acquisition methods, and a must for any new venture.


There are countries that enforce some strict regulations when it comes to cold calling activities and the conditions in which they can be done. We advise you check your local regulations before you start your first sales activities.

Your expertise matters

Participate in our study and shape the future of corporate venture building

You've already had a chance to pursue venture building in your organization? Then go ahead and join our study! Share your experience, successes and set-backs, and help other organizations learn and grow in this field.

Who should participate?


New business departments

Corporate venture building units or venture studios

Innovation Managers

Take part now

We know your time is valuable, but your expertise is priceless. The survey takes just 25 minutes, and your participation will make a real impact.

Complete the survey by October 5th.

What insights you will gain

  • A guideline on how to make your cold calls successful
  • Two scripts you can follow whenever you do cold calling
  • Tricks on how to get past the main gatekeeper: the receptionist/assistant and get the decision-maker on the phone
  • Tips and tricks on sales conversation strategy
  • Practical phrases from our years of experience working with corporates and startups
Thank you for your interest!
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We leverage corporate power to create successful ventures and new revenue streams. We accompany, support, and help established companies as facilitators, sparring partners, or even team members in the implementation of innovative programs and innovation strategies. Furthermore, we help them make their own ventures a success.

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