Ecosystem template

Your template for the ecosystem matrix

Use this ecosystem matrix to map important stakeholders, both internal and external, according to their relevance to your project's success and their willingness to support it.

Your template for the ecosystem matrix
What is it about?

At WhatAVenture, we usually generate a list of important stakeholders at the start of every innovation project. This list can include not only internal stakeholders that are relevant for the execution of the project (e.g., regarding sales, marketing, legal, procurement), promoters, or skeptics, but also external stakeholders (e.g., partners, government, etc.). Together with the team, we place all parties on a matrix according to their willingness/ability to support the project and their relevance to the success of the project.

Who is it for?

This template is for corporates or corporate startups, that want to ensure a proper overview of the ecosystem that a project is set within, allowing for better integration and acceptance.

Main takeaways

Your expertise matters

Participate in our study and shape the future of corporate venture building

You've already had a chance to pursue venture building in your organization? Then go ahead and join our study! Share your experience, successes and set-backs, and help other organizations learn and grow in this field.

Who should participate?


New business departments

Corporate venture building units or venture studios

Innovation Managers

Take part now

We know your time is valuable, but your expertise is priceless. The survey takes just 25 minutes, and your participation will make a real impact.

Complete the survey by October 5th.


of study participants cited new revenue streams generation as one of the reasons to start with venture building.


of study participants have worked with external venture builders.


of study participants have established a dedicated venture building unit or team.

Insights from 30+ corporates across various industries

Our research is built on data gathered from interviews with more than thirty participants from the companies who either have an active venture builder or explored a few venture building projects on a case-by-case basis, spanning across multiple industries, such as Automotive, Chemicals, Construction, Energy, Engineering, Financial Services, Electronics, Travel, Logistics, and others. The insights apply to all corporates diving into venture building, which means you don’t need to reinvent the wheel to get started. Learn from the study participants and our decade of experience to navigate the path to successful venture building.

Your template for the ecosystem matrixYour template for the ecosystem matrix
Your template for the ecosystem matrixYour template for the ecosystem matrix

What insights you will gain

The only template you need to map out your ecosystem

  • identify the most critical stakeholders that play a role in your project
  • map them onto a matrix according to their importance and willingness to support your work
  • define their respective objective, possible challenges and required actions
Thank you for your interest!
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We are a corporate venture builder

We leverage corporate power to create successful ventures and new revenue streams. We accompany, support, and help established companies as facilitators, sparring partners, or even team members in the implementation of innovative programs and innovation strategies. Furthermore, we help them make their own ventures a success.

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