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Expertenwissen für Neugeschäft:
Artikel, Whitepapers, Toolkits und Studien

Vertiefen Sie ihr Wissen im Bereich Themen der Unternehmensinnovation und -gründung.

Studien, guides & frameworks

All unsere Ressourcen sind nur auf Englisch verfügbar.

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The state of corporate venture building 2025

We are at a pivotal moment. A new phase of new business building begins — shaped by uncertainty, driven by strategy and defined by results. Gain practical insights on how to become confident in building new business — even in times of economic uncertainty.

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Expert Webinar

Inside the whataventure fund – building companies through pooled capital and shared assets

The fund model combines pooled capital, corporate assets, and a portfolio mindset to make company creation repeatable, fast, and effective. The whataventure fund applies this logic to help investors build ventures that combine strategic focus, efficient capital use, and solid governance. Join the webinar to see how this model turns ambition into measurable results and sets a new standard for new business building.

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Expert Webinar

Efficient company creation in times of reduced budgets

Budget cuts, fewer resources, higher expectations. Sounds familiar? In this webinar, we unpack how corporates can still build successful ventures under pressure. You will hear from experienced industry experts about what’s working right now in new business building and funding, and take away proven approaches for doing more with less.

The Venture Operating Model: Systemizing new business creation

Gain strategic clarity across structure, governance, and execution with the Venture Operating Model. This framework ensures that venturing is rooted in strategic reasoning and systematically executed.

From B2B to D2C: Why, when and how manufacturers should sell underperforming products direct-to-consumer

B2B manufacturers can unlock new revenue streams by building direct-to-consumer channels for underperforming product lines. Discover when and why D2C is an effective approach, and how to efficiently build this new channel.

Your venture building self-assessment canvas

Use our self-assessment canvas to evaluate your organization's current capabilities and identify areas for improvement to achieve successful outcomes with venture building.

Why venture building is key to successful intrapreneurship

Discover why venture building is vital to the success of your intrapreneurship program, plus how to be future-ready by combining the two approaches to bring radical ideas to life.

Your 6-step guide to corporate venture building

Use the Business Idea Journey framework to guide yourself through the venture building process and make decisions with confidence.

How to choose the right approach to venture building

The only guide you need to learn more about your corporate venture building options and how to identify which approach works best for building your next venture.

Your complete guide for successful corporate startup collaboration

We are sharing our structured approach and key learnings from over a decade of guiding corporate startup collaborations to success.

The bumpy road from a prototype to a profitable company

This paper provides you with an overview of the road from a prototype to a profitable company, the minimum viable company phase, and the key success factors.

Cheat sheet for scouting startups like a pro

Optimize your startup screening process and find the best startups to collaborate with our scouting cheat sheet.

The ultimate guide to intrapreneurship

Gain insights into Europe's most successful intrapreneurship programs with our comprehensive guide. Discover the framework, unique features, and success factors that empower intrapreneurs to drive innovation within organizations.

5 steps to successfully collaborate with startups

An easy-to-use guide for finding the right format for your next startup collaboration.

29 business model strategies to inspire you

Uncertain situations require more strategic thinking and choosing the right business model can be a game-changer. To get you inspired, we put together a list of 29 business models, with examples of successful companies from all industries using them.

3 methods for building sustainable corporate ventures

Read this guide and learn how you can unlock the power of your organization to drive meaningful action against climate change. You’ll explore three methods for building sustainable ventures with real-world examples.

The state of corporate venture building 2024

76% of corporates we interviewed are using venture building to generate new revenue streams: it’s no longer just about culture, fun, or simply spinning ideas but about staying relevant on the market. Download our report ‘The state of corporate venture building 2024’ and gain practical insights on how to build successful corporate ventures.

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Studies, guides, whitepaper & frameworks

Read our the resources below to learn more and take your corporate venturing know-how to the next level.

Umsatz steigern durch Direktvertrieb: Drei Beispiele, wie Hersteller mit D2C Neugeschäft aufbauen

Das Potenzial liegt oft näher als gedacht und neue Umsatzquellen können mit dem richtigen Ansatz in nur wenigen Monaten aufgebaut werden. 3 Beispiele, wie produzierende Unternehmen über einen Direktvertriebskanal Neugeschäft geschaffen haben.

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Elisa Schweigkofler

Build what only you can build: How to spot and scale ventures with unfair advantage

Why chasing disruption isn’t always the smartest play - about the role of an unfair advantage in venture building

The Trust Factor: How Governance Can Make or Break Your Next Venture

In this interview, Stefan Peintner and Karyna Hornostai share findings from their latest study with 52 innovation leaders across the DACH region. Learn why structured decision-making, clear roles, and strategic alignment are now critical to turning ideas into lasting businesses.

From traction to transformation: How ventures scale successfully

Scaling a venture takes more than momentum. Learn what it really takes to grow beyond the MVP stage.

The new reality of corporate venture building: Why we are at a pivotal point

A data-driven look at how uncertainty is reshaping the innovation landscape and what it means for your strategy.

5 key insights on how to navigate the pivotal moment in venture building

Building new business has never been easy — and today’s uncertainty is raising the stakes. Across the DACH region, innovation leaders must rethink their playbooks. This article shares five key insights that innovation leaders can use to build more resilient and strategically aligned ventures in a rapidly changing environment.

Four Ways to Capitalize on AI Opportunities: A Strategic Perspective

AI offers corporates a unique advantage to unlock new revenue streams—whether through efficiency gains, AI-powered products, or disruptive ventures. This article explores four strategic pathways to capitalize on AI and turn data into a competitive edge.